Anders brand wordmark in white placed on top of an image of a modern interior design.

Branding

Martina Beauty

Deliverables: Visual identity, packaging

Martina Beauty is a makeup brand that blends minimalism with affordable luxury. I defined the brand storytelling, tone of voice, and full visual system, positioning the brand within the "low-cost luxury" universe through a clean and feminine style.

Anders brand wordmark in white placed on top of an image of a modern interior design.
Graphic of a typography specimen showing the alphabet and numerals on top of a dark gray background.
Graphic depicting a hexagonal cropped photo of an interior room design with grid lines along its borders.

Minimalist & Aspirational

The visual identity is an expression of modern elegance. To capture its minimalist essence, I designed a delicate monogram in a clean sans-serif typeface, paired with a versatile and balanced logo. The neutral color palette evokes freshness and sophistication, conveying the idea of subtle, everyday luxury for a youthful and aspirational audience.

Graphic depicting a color palette of Stone Brown, Dark Navy, Beige, and Cream White along with corresponding hex color codes.
Graphic of a close up of a website depicting an Our Projects page with sample project names and dates.
Stationery design of letterhead and business cards for the company Anders on top of a blurred photo of a house interior.
Icons

More projects:

Graphic depicting a mountain peak at sunset cropped in a circle with the words RANGE CRAZY above and below.

Ver proyecto

→

Emblem design for Madame FC depicting an M monogram in a circle with the words "Madame FC EST. 2003" inside on top of a background image of a soccer stadium.

Ver proyecto

→

Stylized blue and pink image of a whiskey glass with the wordmark of Vèloce in pink all-caps letters above.

Ver proyecto

→

THE STUDIO

Barcelona & Valencia, Spain.

Worlwide collabs.

CONTACT

vanealfonzog@gmail.com

SOCIAL MEDIA

By Vanessa Alfonzo 2025 ®

about

PORTFOLIO

CONTACT

Anders brand wordmark in white placed on top of an image of a modern interior design.

Branding

Martina Beauty

Deliverables: Visual identity, packaging

Martina Beauty is a makeup brand that blends minimalism with affordable luxury. I defined the brand storytelling, tone of voice, and full visual system, positioning the brand within the "low-cost luxury" universe through a clean and feminine style.

Anders brand wordmark in white placed on top of an image of a modern interior design.
Graphic of a typography specimen showing the alphabet and numerals on top of a dark gray background.
Graphic depicting a hexagonal cropped photo of an interior room design with grid lines along its borders.

Minimalist & Aspirational

The visual identity is an expression of modern elegance. To capture its minimalist essence, I designed a delicate monogram in a clean sans-serif typeface, paired with a versatile and balanced logo. The neutral color palette evokes freshness and sophistication, conveying the idea of subtle, everyday luxury for a youthful and aspirational audience.

Graphic depicting a color palette of Stone Brown, Dark Navy, Beige, and Cream White along with corresponding hex color codes.
Graphic of a close up of a website depicting an Our Projects page with sample project names and dates.
Stationery design of letterhead and business cards for the company Anders on top of a blurred photo of a house interior.
Icons

More projects:

Graphic depicting a mountain peak at sunset cropped in a circle with the words RANGE CRAZY above and below.

Ver proyecto

→

Emblem design for Madame FC depicting an M monogram in a circle with the words "Madame FC EST. 2003" inside on top of a background image of a soccer stadium.

Ver proyecto

→

Stylized blue and pink image of a whiskey glass with the wordmark of Vèloce in pink all-caps letters above.

Ver proyecto

→

THE STUDIO

Barcelona & Valencia, Spain.

Worlwide collabs.

CONTACT

vanealfonzog@gmail.com

SOCIAL MEDIA

By Vanessa Alfonzo 2025 ®